Projects

Everything I've built, backed, exited — or merely bought the domain for. The labels don't lie.

Building

Indie Seguros

AI-native insurance brokerage. Embedded, per-task insurance via API for digital platforms. The main thing.

Co-own

Quatro40

Comms agency. 40% mine, 100% run by people better at comms than me.

Invested

AngelsWay · THV · GoParity · Cycling District · Ostras Tomé

Small angel and LP cheques. One of these is an oyster farm. No regrets.

Exited

Colmena

Employee benefits. Acquired by Coverflex.

Exited

eCheque

Digital social vouchers. The first product company, where every lesson cost full price. Acquired by Coverflex.

Exited

Monday

My first company ever. Digital marketing then, business design consultancy now. Sold my stake to my co-founders to focus on myAdLab.

Merged

myAdLab

Mobile apps studio. Vodafone, NOS and CUF on the client list. Merged into SendIt around the time my second kid arrived and I went looking for product companies.

Failed

Lice Clinics of America PT

Master franchise, lice removal. A complete failure — kept here so I don't forget.

Idea

With my oldest son

openbanking.pro, colleccionadores.online or 40words.com. Three domains, one decision pending.

Idea

contacontos.com

Children's stories, built with my daughter. Best cap table I'll ever have.

Idea

memlore.com

Personal OS as-a-service. My Obsidian setup wants to be a product when it grows up.

Idea

cofoundhr.com

Proactive recruiting for startups. A domain and a conviction, in that order.